Digital Marketing is the way of promoting business, Product or we can say Brand using digital media .In digital marketing we use electronic media and different ways of online promotional methods for the purpose of marketing.
Digital marketing is not a single word It has various components in it.
Some of them are:-
1.SEM Search Engine Marketing
2.SMM Social Media Marketing
SEM (Search Engine Marketing)
Search Engine Marketing is one of the most popular Part of digital marketing. It segmented in two parts one is SEO search engine optimization and another is search engine Advertising (PPC).
a.Search engine optimization increases ranking in search engine.
b. Search engine Advertising is Paid advertisement.
c. Search engine Advertising works on more you give more u get concept
d. Google Adwords is one of the mostly used method for it.
SMM (Social Media Marketing)
Social Media marketing means marketing on different social media platforms and website. Social media is about advertising business on social platforms like Twitter, Facebook, Google+, Instagram, Quora, LinkedIn, Pintrest and many such popular social media networking website.
a. Social media marketing gives real time traffic.
b. Social media marketing expanding very fast due to increase in internet users.
c . Social media marketing has both paid and organic traffic.
d. Social media marketing also have PPC.